Privacy policy
Privacy policy
Last updated: 1 November 2026
LedVital (ledvital.ae) is operated by Ali Al-matook, sole proprietorship (enskild firma), trading as LedVital, Bruksgatan 7I, 272 36 Simrishamn, Sweden. This policy explains how we collect, use and share your personal data when you visit our website, place an order or contact us. We are the data controller.
Data we collect
- Contact details such as name, address, phone number and email.
- Payment information such as payment method and transaction details. Card details are handled by our payment providers and are never stored by us.
- Order information such as products you view, add to cart, buy or return.
- Communication such as messages you send to our customer service.
- Device and usage information such as IP address, browser and how you use the website, including through cookies.
How we use your data
- To process your order, delivery, returns and customer service (contract).
- To send newsletters and show ads, for example on social media, when you have agreed or where the law allows. You can unsubscribe at any time via the link in our emails.
- For security and fraud prevention (legitimate interest).
- To meet legal obligations such as accounting rules (legal obligation).
Who we share data with
We share data with service providers that help us run the store, such as Shopify (e-commerce platform), payment providers, couriers and advertising platforms like Meta. Some of them process data outside the EU/EEA, using approved safeguards such as standard contractual clauses. We never sell your personal data.
Shopify
Our store runs on Shopify, which processes personal data to provide and improve its service. Read more in Shopify's consumer privacy policy.
Cookies
We use cookies to make the website work, to analyse traffic and for marketing. You can choose which cookies to accept in the cookie banner and change your choice in your browser.
How long we keep data
We keep data as long as needed for the purpose and then as long as the law requires. Accounting records are kept for seven years.
Your rights
You can ask to access, correct, delete or move your personal data, object to or restrict processing, and withdraw consent. Email us to use your rights. You can also complain to the Swedish Authority for Privacy Protection (IMY), imy.se.
Contact
Questions about your data: support@ledvitalequine.com.
